I speak, of course, of mobile devices. And the main functionality of those devices (besides making phone calls) is to run a large number of applications that serve almost every imaginable purpose.
Companies from all corners of the world, offering a ridiculous range of products, have begun to migrate from the physical world of handing out brochures, printing advertisements, and hanging billboards, to the mobile realm.
But if you want to prepare for the future and start seeing the huge benefits early on, your business needs a mobile app.
Not so easily convinced?
Here are 4 ways (and a few more) in which your business will reap the benefits of creating a mobile app for your customers.
How to Increase Business with the Mobile Application?
Let us begin:
1. Deliver more value to your customers:
Businesses have to do with reciprocity. You offer a product, the market opens its wallet with its demand, right?
Maybe you've sat down with your employees and tried to figure out how best to further encourage this wallet-opening commitment from your customers. You want to increase your interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can't get anywhere else.
One way to do this is to create a loyalty program within your mobile application. It would work like this:
The more customers who interact with your business and product, the more points they will accumulate, which in turn can be used to get great deals on the products they already know they want.
The multinational chain of coffee house 'Starbucks' uses its mobile app to its advantage by offering rewards to app subscribers motivating customers to buy coffee (and other delicious snacks) for them.
They are even further ahead of the curve by allowing their users to pay directly from the app, speeding up the entire transaction process.
If you already have a program like this, great. Try incorporating it into your mobile application, digitizing the entire process, making your purchase data available to you instantly.
Now when your customers see their points being collected in real-time instead of having to wait until they can access your website or receive a mail, they will be flattered and more tempted to keep track of their purchases.
2. Build a stronger brand:
One of the most important things that a mobile application offers to your consumers is awareness of your brand. Through that regular interaction with your target market, you're building trust with your customer.
The more your audience trusts you, the more likely they will listen to subsequent sales pitches and even engage with your brand. With a mobile app, you will be able to demonstrate why they should trust you by showing what your brand stands for.
In the same way that distributing fridge magnets, calendars, and other random souvenirs with your company logo have served as advertising and support in the past, mobile apps strengthen your brand and educate your customers.
This is why so many companies in all major industries are developing mobile app strategies.
Here is data from the Red Hat Mobile 2015 Maturity Survey:
This is more than you can imagine.
Everyone is getting on board.
3. Connect better with customers:
People think that customer service is just about face-to-face communication between smiling sales associates and customers. Well, it's not.
With 2.6 billion people now having high-powered mobile devices at their fingertips all the time, the bad-ass in customer service is now mobile applications.
First of all, your application will not be simply human, which reduces the subject to mood swings and poor performance.
And with a strong mobile interface, you provide a strong face of your brand to your customer: an interface specifically designed to give them the best experience.
In fact, the vast majority of marketers see their apps as a means of primarily improving customer service.
Your business is always with your customer (without being creepy).
But think about it. If a person finds out about your app in the middle of the night and wants to get information asap, all they have to do is turn on their device and download your app.
Later, when the idea occurs to them that they should buy your product, they can do so immediately, without having to wait for normal business hours when other humans are awake.
So as customer service is one of your top priorities, mobile apps are the answer to increase customer satisfaction.
4. Increase profits:
When customer satisfaction increases, sales also increase.
In fact, according to SalesForce, 70 percent of shopping experiences are influenced by how customers feel they are being treated.
The more interested and satisfied people are with your product and your business, the greater the demand from consumers.
And let me assure you that if you have a product that your customers can't wait to get their hands on, that demand will pay off significantly.
That's where the mobile app comes in like no other. But it's important to keep costs low while developing it.
This is why you must only hire the best mobile app development company in India.
Sure, you should have a responsibly designed website that can be adapted to any of the different mobile devices out there now. This eliminates the need for a frustrating secondary “mobile” site to manage.
But if you launch a mobile app in addition to your responsive website, you will increase sales while improving the customer experience.
As per Techcrunch.com's stats, 35.4 percent of Black Friday sales last year were on mobile devices which is up from 16 percent they had a few years ago, according to IBM's 2012 vacation benchmark reports.
When Domino's Pizza created a mobile app to order delivery or in-store pickup of their food, they saw a 28 percent e-commerce increase in semi-annual pre-tax earnings in the UK alone.
And I know I would rather use your app than calling the store.
In fact, mobile devices now account for 52 percent of your online orders.
Are you seeing a trend here? If you're not using a mobile app that encourages more purchases while making it easier and more exciting for your customers to hit the “buy” button, you're missing a lot of change in an ever-growing market.
Other benefits of a mobile application
If these points haven't solidified the need for a mobile app in your brain, there are still more reasons to consider adopting a mobile app strategy to encourage greater customer engagement and satisfaction.
Inform users of new products and offers.
Stand out from the competition
Reach younger demographics
Synchronize email and social media accounts of users
And if you structure it correctly, you can get a ton of insight into exactly how people interact with your app.
These range from the average time a user spends looking at your app to the amount of money they earn from each purchase.
Another point to think about is location data.
Applications now, more than ever, provide their creators with the location data of their users. By applying this to your business, you could know when and where people buy your products most often, or which parts of the world are most interested in your business.
Once you finally decide to develop your application, it may just start as a portal to the same options that you have made available on your company website. But it has room to evolve into much more. Eventually, you can even rely on your app to inform you of new directions you can take to keep your business confidently going forward.
If your business continues to operate without this functionality, you may not be aware of this data as your competition takes advantage of it to skyrocket your sales and expand your business.
The bottom line
90 percent of companies plan to increase investment in mobile applications in 2021. If you do not, it is very likely that you will fall behind your competitors.
And no, a mobile app may not save your business alone, but it is a surefire way to ensure a strong presence in your industry.
Instead of being an abstract concept of a brand that your customers appreciate, that they imagine is based in some faraway city, it will be in their pockets. Your logo will be placed on the screens of their mobile phones by default.
Don't forget to promote your app after its launch.
The convenience factor coupled with the undoubtedly cool element of rapidly evolving new technology will put your business at the forefront of your industry. What are you waiting for? Get in touch with the top mobile app development company in India and give your business the gift of success.
Does your company have a mobile application? Why or why not? Share your thoughts in the comment section below!