Keywords – This word is the key to successful business marketing. Initially, when internet marketing was the latest trend, single keywords were used and yielded results too. But today people use phrases to make a search. Watch out the trends in the analytics to find the popular ones.

It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

Your URL matters now. Don’t throw out your current website URL to get better keywords in your URL. You get points from Google for having an website that’s been around for a while. However, if you are starting a new website, use keywords in the site URL.

SEO news Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.

Adjust your sails – I didn’t plan to lose one calf muscle and then the next. On both occasions I had to change my race plan and in the end that plan included just gritting my teeth. So it is with SEO. Sometimes your initial strategies won’t work. Sometimes you will need to rest, take a break, do something else. But if you keep an eye on the finishing line, then you will get there, one way or another. Sometimes it is BETTER to slow down, give Google Girl a chance to catch up and appreciate your efforts thus far.

Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.

By now you have undoubtedly picked your subject or product that you want to promote online. You understand that you need a good website with good content for Google to like you. But what SEO tips should be incorporated to give the best chance to be on page one of Google?

19. What is your link building Matrix? A good link matrix includes submissions to web directories, article sites, PR announce sites, discussion forums, blog commenting, blogger reviews, vertical engines, industry specific sites, deep linking blogs, social networking and bookmarking sites, video sites etc. Ensure each of the sites have a good page rank, are popular and relevant to your content. Maintain lists of all sites submitted to, the link, link text and the page rank of that website.